About.

I LIKE TO PLAY THE “BRIDGE BUILDER”

I’m a passionate innovator with over 5 years in Digital/IT Project Management and Digital Marketing.
I like to play the ‘bridge builder’ across different domains and digital platforms. A skill most people value in me is communication.
My aim is to simplify the complex and help business owners understand digital marketing, one way or another. My focus is on building honesty and trust first and then letting the rest takes care of itself (including those confusing digital reports).
I’d like to explore how I may best use this and my other skills for the benefit of your customers.
My Experience

Experience.

CUSTOMERS ARE ALWAYS AT THE CENTER OF EVERYTHING I DO.

Digital Project Coordinator – Johnson & Johnson Pharmaceuticals

– take responsibility for a portfolio of several small- to medium-sized digital projects, especially
projects related to the digital strategy, mobile app and website development and deployment,
– lead multiple small project teams, composed of internal, external resources and/or agencies,
– key member of a multi-functional and cross-divisional project team,
– providing insights and guidance on usage metrics, leveraging Actelion and Janssen/J&J digital assets for serving TA-specific customer needs along the patient journey/buying process.

IT Project Coordinator – Johnson & Johnson Pharmaceuticals

Project Coordination of IT and Digital global and local projects from initiation till project closure with and without GxP relevance. Special expertise in Digital & IT business projects.

Customer Service Experience – Actelion Pharmaceuticals Ltd

– Met customers face to face and provided support to 1000+ customers globally
– Working on different IT process analyses, discussions and changes in order to make the processes more service oriented and to increase the operational efficiency for customers.

IS Analyst – Philip Morris International

Provided technical support to 2000+ customers spread across three sites of PMI operation HQ in Lausanne and overseas.
Within this role, I contributed to the following;
– building and fostering new relationships with North African affiliates by actively listening
and taking genuine interest/ownership for all local matters
– supporting the Marketing Department for large events in North Africa and Europe
– designing training documentation on various software and in-house applications

You want to know more about my others experiences, contact me!

Projects.

MY RECENT DIGITAL PROJECTS.

Patient Online Community Platform 〉 Master Thesis

Extensive research study on patients’ digital needs regarding Pulmonary Hypertension (PH) and sub-groups in order to create an online digital social platform concept and better support the needs of patients, nurses/careers and attending physicians.

Global Mobile App & Website Development 〉

Coordination of a website development dedicated to the Pulmonary Hypertension (PH) patients from the design, development, implementation and communication through social networks channels and emails.

GDPR Remediation of 120+ digital assets (website and mobile app)

I was the liaison between the privacy resources and the business applications owners, and managed the implementation of all remediation activities on more then 120+ assets worldwide in several languages.

You want to know more about all my projects, please contact me!
My work

Work.

RECENT PERSONAL PROJECTS.

My Education

Education.

EDUCATION IS ALL A MATTER OF “BUILDING BRIDGES“

2019 – Master’s degree, Digital Marketing & Communication – Crea Genève (INSEEC U.)

Digital Business Models & Digital Transformation, Digital Marketing Strategy & Planning, Digital Marketing Channels, Digital Brand Content, Consumer Relationship Management, Data & Measurements, SEO, SEA, SMO, Website Building, Data Analytics.

2019 – eLearning program (Learning 7) – Marketing in a Digital World

This program has been designed by marketing experts and developed in partnership with digital industry leaders including Facebook, Google, Instagram and YouTube.

2007 – CESI Ecole d’Ingénieurs

Graphic and web design – Web development – Video and Photo editing – Ajax and Flash animation

Let’s Talk

Contact me.

LET’S TALK.

Let’s have a coffee and talk about digital, new technology, new challenges of life 😉
Just drop me a line at zouhir.laraichi(at)gmail.com or give me a call +33 7 49 49 10 36.