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Digital Transformation of Pharma Industry – Master thesis in Digital Marketing


One of the most prohibitive challenges facing patients diagnosed with rare Pulmonary Hypertension (PH) diseases (including dyspnea, syncope, chest pain, palpitations, pedal edema, and more) is how to understand and cope with their condition. Often, upon diagnosis and afterwards, patients’ emotions are at their lowest. Therefore, this thesis aims to find effective ways to support [...]